European Space Agency

Challenge:
The primary challenge was designing an immersive and engaging exhibition that could bridge the complex technical and scientific data provided by ESA with an interactive and visually captivating experience for a diverse audience at the Ars Electronica Festival. The goal was to make intricate data accessible and compelling while maintaining the integrity of the scientific content. Additionally, the project required integrating advanced technologies, like the 3D globe projector and data visualizations, into an engaging physical space that encouraged interaction.

Solution:
To overcome this challenge, I focused on creating a harmonious and intuitive exhibition layout that allowed for easy interaction with both the 3D globe projector and ESA's visualizations. The use of interactive elements such as touch-sensitive interfaces and dynamic data displays encouraged visitors to actively engage with the content, transforming passive viewing into an experiential journey. To further enhance accessibility, I integrated mirror elements to symbolize the diverse perspectives on truth, inviting visitors to reflect on their own role in the interpretation of the data.

In collaboration with the technical team, I also ensured seamless integration of the interactive interface, including the 3D globe and the corresponding sensor-driven data visualizations. This created a multi-sensory experience where the audience could not only visualize the data but also interact with it, making the information feel more tangible and relevant.