A Double Diamond
Squiggle model...
Creativity isn’t a straight line — I embrace the messy, authentic, and iterative process that ultimately leads to clarity, connection, and creative impact.
My approach blends the structured framework of the Double Diamond with the unpredictability of the Design Squiggle — a metaphor that illustrates how unraveling each creative knot brings us closer to solutions that are intuitive, yet data-driven.
...and an artful approach to problem-solving.
Fusing Creativity + Technology
I research cutting-edge technology to fit
human-centered design needs and to create brand experiences that are memorable, immersive, and measurable.
This is where curiosity and experimentation lead the way - before it all comes together to the right solution.
All-Encompassing Art for the Human Senses
I craft visual and narrative stories that engage the full spectrum of human senses - with the goal of transforming passive viewers into active participants.
My goal is to fine-tune sensory details to turn complexity into clarity, sparking emotional and physical engagement.
Balancing Beauty + Information
Beauty captures attention. Information opens minds. I aim to integrate both to create experiences that resonate and drive action.
By blending neuroaesthetic strategies with data-driven insights, I aim to create campaigns that are not only beautiful but also effective.
Collaborative & Interdisciplinary
I bring together film directors, designers, technologists, and strategists to push creative boundaries and deliver meaningful results.
Many hats and no ego. Just collaboration with the target of getting it right. :)
The Result?
A process that may look like a squiggle, but ends
in a nicely done bow.
Get in touch
Let's collaborate on your next project!
Reach out to via email or phone for inquiries or to schedule a meeting.
Email: dukaelza@gmail.com
Phone: +4531879643
Location: Copenhagen, Denmark