"Sirena" Music Video and Photoshoot for Sytë

For the release of Sytë’s new single “Sirena” in 2022, the creative direction needed to visually encapsulate the song’s introspective exploration of dark feminine energy while aligning with the track’s 2000s-inspired aesthetics and unique instrumentation. The challenge was to craft a compelling visual narrative that resonated with the song’s themes of confrontation, mystery, and transformation.

Leading the creative direction and overseeing video and photo production, I developed a concept centered on the siren's symbolism in mythology—embodying mystery and dark forces. Blue curtains, representing the power of waves, were used as a striking backdrop, creating a fluid, dreamlike atmosphere. Light summer-toned outfits, accented with sequins and textures, complemented the set design, evoking a balance of ethereal beauty and emotional depth. This cohesive vision brought the story of “Sirena” to life, visually mirroring the song's themes and enhancing its emotional impact.