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Beer Peja - 50th Anniversary
Location
Albania & Kosovo
Date
2020-2022
Role
Assistant Director | Set Designer | Photographer | Social Media Strategist & Content Producer
Project type
Creative Production & Strategic Communication
Birra Peja: A Legacy of 50 Years and Beyond
Birra Peja has been a cornerstone of brewing in the Balkans since its factory first opened 50 years ago in Yugoslavia. Over the decades, it has grown into the leading beer producer in Kosovo and Albania, expanding its reach internationally while maintaining its deep-rooted tradition.
As Birra Peja’s main Art Director and Creative Strategist, I played a key role in shaping the brand’s visual identity and creative direction. My work spanned campaign development, photography (both on-set and for social media), and strategic branding to enhance its presence in local and international markets.
For the 50-year anniversary commercial, I took on the roles of Set Designer and 1st Assistant Director, specifically overseeing the large-scale party scenes. This required coordinating dozens of people to dance in choreographed styles, ensuring the energy and celebration of Birra Peja’s milestone were captured authentically on screen.
Through these roles, I helped elevate Birra Peja’s brand storytelling, blending its heritage with a fresh, dynamic visual approach that resonates with both loyal customers and new audiences worldwide.
