Francesco Totti x Comodita Home

A Playful Take on Luxury

This advertising film blends humor, elegance, and nostalgia, under the tune of "That's the Way" by KC and The Sunshine Band. Liscenced and modified to fit the narrative of our client - Comodita Home - the song represents the desire to build a home that you like, and feel best in. In the visual storytelling, the challenge was to merge luxury home aesthetics with a playful, lighthearted narrative focused around the protagonist - Francesco Totti - the famous Italian footballer, while keeping a premium feel of the products and the mansion.

In pre-production, I took on set design, ensuring each scene enhanced the story and that the products are well-exposed yet balanced in each interior, with a main focus on the signature mattress and it's golden plate. Whereas on-set, as the commercial and BTS photographer, I directed the main campaign shots, products, as well as the spontaneous behind-the-scenes raw moments. It was a great advantage that I could speak Italian with Mr. Totti and his crew, who truly appreciated it, helping the process to flow more smoothly.

Through thoughtful choreography, composition, and product styling, the project successfully transformed home living into a stage for fun where Totti can dance, play, and feel joy.