💔 FAR Fashion Editorial

For Fishnets and Rainbows’ summer collection, the goal was to create a visually striking campaign that showcased the brand’s aesthetic while drawing inspiration from the city's famous spots. The challenge was to find a unique setting and design elements that harmonized with the collection’s bold identity, while crafting a cohesive narrative for both the photoshoot and video promotion.

Drawing inspiration from Pristina’s architecture, I selected the city’s artificial lake pool during its off-season as the backdrop, incorporating its symmetry, muted concrete texture, and bright yellow waterslide into the controlled color palette.

For the short fashion film, I collaborated with a sculptor to craft the FAR 💔 logo, making it the centerpiece of the shoot. Urban elements like chairs and stairs were integrated into the visuals, emphasizing patterns and structure. This approach brought together the raw charm of the location and the collection's playful elegance, resulting in a distinctive campaign.