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Vlerë Jewellery - Fashion Photoshoot

Date

2022

Role

Photographer and Creative Director

Project type

Editorial Photoshoot

Client

Vlerë

"As big as a mountain, or small as a pea, I’m endlessly swimming in a waterless sea!"

This editorial photoshoot highlights Vlerë’s latest earring collection, designed with love and a deep respect for the Earth, particularly for algae, the foundation of life in aquatic ecosystems and the main source of oxygen on Earth. Just as algae sustain life, this collection exudes an energetic aura, embodying happiness, confidence, glamour, and bold freedom.

With vivid colors, organic forms, and striking textures, these earrings are more than just accessories, they are a celebration of feminine power and beauty. Through direction, photography and careful editing, I captured the collection’s essence by blending the artistic designs into the beautiful yet mysterious reflections of water. I framed the model in her essence, whether as an intimidating mermaid, or a joyful woman, bringing out a visual narrative that feels both ethereal and empowering.

This project was shot outdoors at a beautiful artificial lake, using natural light and a single silver reflector to enhance contrast. The photos were then meticulously edited in Photoshop and Lightroom, with a strong focus on skin quality and the clarity of the earrings.

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