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ProCredit Bank
Project type
Advertising Film
Date
2020-2023
Client
Llunatik Creative Buro for ProCredit Bank
Role
1st Assistant Director, Props Designer, Set Designer
Skills Learned
Character Design | Indoor Cinematography Lighting Techniques and Color Theory
ProCredit Bank leads banking innovation in the Western Balkans, integrating digitalisation into its services and promoting cashless payments, a behavioural shift still in progress across the region. To encourage this transition, they frequently commission campaigns that use commercial films blended with humour and popular local anecdotes, creating narratives that resonate with audiences and foster change.
The collection below features various commercial films addressing key topics such as the new bill-payment app, sustainability initiatives, and cashless transactions.
Metaphors involving the wallet have often been central to these commercials - for instance, a talking wallet demanding to have its cash replaced with cards, or a barbershop scene where an empty wallet leads to a humorous body-tapping sequence as the client and barber search for money in their pockets. These creative twists have resulted in engaging and memorable campaigns, ultimately driving an increase in clients for the bank.
Character design - both in scripting and visuals - has been a crucial element in the creative process. As part of this, I designed the Earth Lady mascot and the talking wallet, which were later produced as a real costume and a 3D animated character.
Beyond character design, I also took on the roles of set designer during pre-production and 1st Assistant Director on set, ensuring seamless execution of the campaigns from concept to final production.
