Vitaland Entertainment Park

Designing a World of Play & Imagination

Vitaland is the largest entertainment park for children in Kosovo, built with sustainable materials and designed to foster social and analytical skills through play and physical challenges. This project was one of my most exciting and fulfilling experiences, as I took on multiple creative roles to shape the brand’s identity from the ground up.

As the lead art director, I created Vitaland’s logo, visual identity, and main brand elements, shaping a world that feels both adventurous and inviting. I extended the branding across merchandise and product design, including bean bags, clothes, and even the brand's mascots which were then made into real costumes. The interior space was also seamlessly integrated, with custom-designed trampolines, prints, and environmental graphics. Beyond design, I also directed Vitaland’s branding and strategic communication plan at Llunatik Büro, ensuring a cohesive and engaging brand presence across social media and digital marketing paltforms.

Once the park was built and brought to life, Vitaland took on its biggest challenge: producing a commercial film with a cast of about 50 children. On set, I took on the dual role of commercial photographer and 2nd Assistant Director, managing the visual storytelling and the production flow to capture the essence of joy and adventure.

Vitaland is more than just a playground - it's a space where creativity, movement, and learning come together, making it one of my favorite projects to date.