UK Research and Innovation - Creative Direction

Challenge: The 101 Jobs Campaign by the UK’s Research Institute aimed to shine a spotlight on the diverse roles that contribute to the success of the UK’s research and innovation system. The challenge was to create an engaging video series that showcased these often-overlooked careers, highlighting their impact while breaking away from the traditional image of researchers and innovators.

Solution: As the creative producer within the animation team, I guided the artistic direction for each character, ensuring they represented the diversity and uniqueness of the roles featured. I also oversaw the flow of motion graphics to ensure a seamless and dynamic visual narrative across the entire video. This cohesive approach brought the campaign to life, capturing the essence of the stories while emphasizing the fulfilling career paths within research and innovation.