Future Female Sounds - Digital Product Marketing & Creative Direction

Future Female Sounds, an award-winning non-profit and global DJ community, unites over 7,000 female and gender-minority DJs worldwide. With a mission to make DJ culture accessible, they needed a strong digital presence to expand their reach, engage their community, and convert interest into participation. The challenge was to create a scalable content strategy that balanced education, community-building, and sales conversion while maintaining an authentic, empowering brand voice.

Our Fundraising campaign for Palestinian women reached more than 100 buyers, thus helping us finance the DJ workshop in Jerusalem with over 30 students. This campaign was featured in Resident Advisor's article and social media platforms as well.

As a key contributor, I played an integral role in shaping and executing Future Female Sounds' digital strategy by:

🎥 Content Creation & Marketing – Led weekly video content production, copywriting, and paid advertising to enhance engagement across platforms.
🛍 E-Commerce & Digital Sales – Built and optimized their Shopify website and Facebook/Instagram shop, ensuring a seamless user experience.
📧 Email Marketing & Sales Funnels – Designed automated sales funnels and email campaigns, effectively guiding users from interest to action.

💬 Community Engagement – Developed engaging social media strategies to foster connections among aspiring DJs worldwide.

By combining high-impact content, e-commerce solutions, and data-driven marketing, I helped Future Female Sounds expand its digital footprint, boost conversions, and solidify its presence as a leader in inclusive DJ education and empowerment.